A logo is not
a brand.
Here is the difference.
Most Nigerian businesses get a logo on Fiverr and call it branding — then wonder why clients don't take them seriously. At Qrafteq, we build complete brand identities that make people feel something before they read a word.
Why your business feels invisible despite doing great work
Before a client reads your proposal, hears your pitch, or sees your price — they've already decided whether you're credible. That decision is made entirely by how you look.
Before a word is read, an impression is formed. A cheap logo tells the market you are a cheap option — even when your service is world-class.
Costs you every pitchSomewhere in your space, businesses doing worse work than you are winning better clients. Not because they're smarter — because they look more professional.
The unfair advantageDifferent logos on your proposal, website, and social media. Your business sends twelve different signals to the market — none of them say trust me.
Silently killing trustYour brand sets your price ceiling. If you look bargain, clients negotiate you down regardless of delivery quality. The right identity lets you charge what your work is worth.
Your revenue ceiling
Sound familiar? Let's talk about your brand for free — no pitch, no pressure.
Free Brand ChatEvery brand identity service we offer
We don't sell isolated deliverables. Every service below is part of a system — and every system is built around your specific business, market, and goals.
Before we design anything, we figure out what your brand needs to say, who it's talking to, and how it should feel. Most studios skip this.
The visual core of your brand — built as a system, not a single mark.
What you say and how you say it. Your brand's written identity.
The rulebook that keeps your brand consistent across every person and platform.
The physical brand touchpoints that make you look serious in every room.
Templates, covers, and assets that make your social presence consistent from day one.
What "sort the logo later" actually costs you
Strategy before aesthetics — always
Every Qrafteq project starts with thinking, not drawing. Here is exactly how we build your brand.
We ask the questions most clients have never been asked about their own business. What do you want to be known for? Who are you really trying to reach?
We study your space — who's winning, who's failing, and where the gap is that your brand can own.
We develop 2–3 distinct brand directions. Each is a complete strategic position, not just a visual preference.
You choose a direction. We refine it together across revision rounds until every element is right.
Full file package + brand guidelines PDF + a walkthrough call so you know exactly how to use everything.
Brand identity packages for every stage
Everything you need to look credible and consistent from day one.
- Brand strategy session (90 min)
- Primary logo + 3 variants
- Colour palette (5 colours + codes)
- Typography system (2 fonts)
- Brand guidelines PDF (15 pages)
- Business card design
- Letterhead template
- Email signature
- All source files + web-ready exports
The complete brand identity most serious businesses need.
- Everything in Essentials, plus:
- Brand messaging & voice guide
- Social media brand kit (6 templates)
- Brand stationery suite (full)
- Competitor analysis report
- 3 revision rounds (vs 2)
- 21-day delivery (vs 14)
For businesses building something that will last decades.
- Everything in Professional, plus:
- Brand architecture (sub-brands/divisions)
- Pitch deck design (20 slides)
- Brand photography direction brief
- Custom icon/pattern system
- Unlimited revisions (project scope)
- Dedicated account manager
- 35-day delivery
Not sure which package fits? Tell us about your business on WhatsApp and we'll recommend the right one in 5 minutes.
Help me choose →What actually happened after the rebrand
Our clients don't just look better — they close more deals, raise more money, and charge more. Here's what happened after their Qrafteq rebrand.
Proposal acceptance rate in 4 months post-rebrand. Same service, same pricing.
From brand delivery to first international wholesale inquiry. The new identity opened doors overnight.
Raised post-rebrand. Investors said the brand made the business feel ready to scale.
We used to get proposals ignored. After the rebrand, clients started referencing our identity in meetings — saying we looked 'serious'. Nothing else changed.
I was embarrassed to hand out my old business card. Now clients ask where I got my branding done. The Professional Package paid for itself in the first month.
I realised we had been trying to talk to everyone and reaching no one. The brand strategy session alone changed how I pitched the business. The visual identity just made it visible.
Extend your brand identity further
Add any of these services to your package — or order standalone after your brand identity is complete.
Custom WordPress or Elementor site built on your new brand identity.
20-slide investor or business development deck.
Art direction brief + shot list for your brand photoshoot.
Assessment of your existing brand with improvement recommendations.
Motion version of your logo for video intros and digital use.
Label, box, or pouch design using your brand identity.
Flyers, brochures, pull-up banners, signage.
Professional domain email with signature template.
Brands we have built for Nigerian businesses
Brand strategy, logo system, stationery suite & guidelines positioning the firm for corporate clients and government contracts.
Logo, vehicle branding, uniform design and packaging — a brand built to be recognised on Lagos roads.
Full rebrand including product packaging, social kit & influencer brief. Repositioned from generic to premium in 6 weeks.
Brand strategy, identity, pitch deck & social kit. The rebrand preceded a ₦120M funding round.
Logo, menu design, packaging and uniform branding for a premium catering business serving Abuja's corporate events market.
Complete brand architecture, UI style guide, investor pitch deck & onboarding kit targeting SMEs across West Africa.
Hover each card to see project details · More work available on request
Want to see more work? Send us your industry on WhatsApp and we'll show you brands we've built in your space.
See More WorkQuestions about brand identity design
Your business deserves to look as good as it actually is.
A brand identity from Qrafteq is not an expense. It is the single most leveraged investment you can make in your business — because it affects every sale, every pitch, every client relationship from the moment it goes live.
- Professional brand in 14–35 days
- No design experience needed
- Built for the Nigerian market
- Full file ownership — forever
- Free discovery call, no commitment
Tell us about your business on WhatsApp. We'll tell you which package fits and give you a clear picture of what's possible — usually in the first 15 minutes.
Quick replies via WhatsApp always
Ready to build a brand that closes deals? From ₦85,000 · 14–35 day delivery.
WhatsApp UsComplete brand identity — logo, strategy, guidelines, stationery & social kit — at a one-time discounted rate. Enter your details and we'll hold this price for 48 hours.