Before Qrafteq, our website had been live for two years and we'd never appeared on the first page of Google for anything. Six months in, we rank for eleven of our target keywords. Leads are coming in without paying for every click.
SEO & Content Strategy — Grow Model
1 Page One Rankings
↑ Organic Traffic
₦0 Ad Spend Required
Stop paying for every visitor. Earn them.
Paid ads stop the moment you stop paying. SEO builds a compounding asset — organic rankings that send you qualified traffic every day, whether or not you're running a campaign. We build that asset for Nigerian businesses ready to grow without burning budget indefinitely.
3–4
Months to first
visible results
visible results
68%
Of clicks go to
top 5 results
top 5 results
12×
Higher ROI vs
outbound only
outbound only
∞
Traffic after
you stop paying
you stop paying
Technical + On-Page + ContentAll three pillars, not just one
Nigerian Market FocusedLagos search behaviour, not just global theory
Measurable MonthlyRankings, traffic & conversions tracked
Content That Actually RanksWritten for humans. Optimised for Google.
Which Describes You
Every SEO situation is different. Which is yours?
Three different starting points. Three different approaches. Find your scenario below — and see exactly what we'd do about it.
Scenario One
You have a website but nobody finds it on Google
The site looks good, but it's invisible in search. Competitors are on page one and you're on page four — or not appearing at all for the keywords your customers actually use.
What we do
Full SEO audit → on-page optimisation → technical fixes → content gap analysis → keyword-targeted content to close the ranking gap over 3–6 months.
Scenario Two
You run ads but want to reduce that dependency
Google Ads are working but cost-per-lead keeps rising. You know you're renting traffic. You want a strategy that builds long-term visibility so you can scale back ad spend without losing leads.
What we do
SEO + content strategy designed to replace paid traffic on your highest-cost keywords first. Build organic rankings in parallel so you can reduce ad spend as organic kicks in.
Scenario Three
You have an e-commerce store and product pages aren't ranking
Your products aren't showing up when people search for them. You're losing sales to competitors who rank for the exact product and category keywords your customers type every day.
What we do
E-commerce SEO: category page optimisation, product schema markup, internal link architecture, and content targeting buyer-intent keywords with clear purchase signals.
The Framework
Three pillars. One compounding result.
Most agencies do one. We treat all three as interdependent — because fixing one while ignoring the others leaves results on the table.
01
Pillar One
Technical SEO
The foundation everything sits on. If Google can't properly crawl, render, and index your site, no amount of content or on-page work will move your rankings. We fix the infrastructure first.
- Core Web Vitals — page speed, LCP, CLS, FID
- Mobile performance and responsive audit
- Crawlability — robots.txt, sitemap, indexation
- Schema markup — business, product, article, FAQ
- HTTPS, canonical tags, redirect chains
- Site architecture and URL structure
- Duplicate content identification and resolution
02
Pillar Two
On-Page SEO
Every page is a ranking opportunity. We research the exact keywords your customers use, then optimise every element of your pages to align with how Google evaluates and ranks content.
- Keyword research — search intent, volume, competition
- Title tags and meta descriptions across all pages
- Heading structure (H1–H4) and keyword placement
- Internal linking architecture
- Image alt text and file optimisation
- Page-level content audit and improvement
- Featured snippet and People Also Ask targeting
03
Pillar Three
Content Strategy
Content is what Google actually ranks. We research what your customers search at every stage of the buying journey, then create content that answers those questions — and ranks for them.
- Content gap analysis vs competitors
- Blog post strategy — topics, frequency, format
- Landing page copywriting for target keywords
- Service and location page optimisation
- Pillar page and topic cluster architecture
- Content calendar and editorial planning
- Performance tracking — rankings, traffic, conversions
The Long View
Why SEO is the smartest long-term investment in your marketing
Organic traffic — 12 months in
+340%
| Google Ads | SEO | |
|---|---|---|
| When you stop | Traffic drops to zero | Continues indefinitely |
| Cost over time | Rises as competition grows | Decreases per visitor |
| First results | Immediate | 3–6 months, then compounds |
| Trust signals | Labelled "Sponsored" — skipped | Organic — higher CTR |
| Asset built | None — renting traffic | Permanent owned visibility |
| Best for | Immediate lead generation | Sustainable long-term growth |
The smart move: run both in parallel. Ads while SEO builds. Reduce ad spend as organic rankings kick in.
What Ranking Looks Like
Position one isn't luck. It's engineered.
Intent-matched keywords
We target the exact phrases your customers type at the moment they're ready to buy — matching page content precisely to that search intent.
Content structured for Google
Heading hierarchy, word count, semantic keyword coverage, internal links, and schema — all aligned with what Google's algorithm uses to rank.
Technical signals that reinforce rankings
Fast load, clean mobile, no crawl errors, proper canonicals — the technical layer Google checks before it even evaluates your content quality.
Compounding — not one-time
A well-optimised page keeps ranking and improving over time. One piece of content done right can bring leads for years without additional spend.
Google Search — "SEO agency Lagos Nigeria"
Position 1 — your business
qrafteq.com › seo-content-strategy
SEO & Content Strategy Lagos — Qrafteq Nigeria
Professional SEO in Lagos. On-page, technical SEO & content strategy that builds organic traffic. 3–4 months to first results. Free audit available.
Position 2
competitorone.com › services › seo
SEO Services Nigeria | Digital Marketing Agency
We offer SEO, PPC, and social media marketing. Contact us for a quote.
Position 3
competitortwo.ng › seo
Best SEO Company Lagos 2025
Award-winning SEO agency. Keyword research and monthly reporting.
68% of all clicks go to the top 3 results.
Position 1 alone captures 28% of all clicks.
Position 1 alone captures 28% of all clicks.
How It Works
From audit to first-page rankings
1
SEO Audit
Full technical and on-page audit. Every issue holding your site back — crawl errors, speed problems, keyword gaps, and content opportunities.
2
Strategy
Keyword research, competitor analysis, content gap mapping, and a 6-month roadmap with projected traffic milestones.
3
Technical Fixes
Schema markup, page speed, mobile performance, crawlability resolved before content work begins. Foundation first.
4
On-Page Optimisation
Every priority page optimised — titles, metas, headings, content structure, internal links aligned to target keywords.
5
Content & Growth
Monthly content targeting new keyword opportunities. Blog posts, landing pages, FAQs — each designed to rank and convert.
How We Work
Project or retainer — built around your situation
Some businesses need a one-time foundation fix. Others need an ongoing partner pushing rankings month after month. We offer both — and we'll tell you which you actually need after the audit.
One-Time Project
SEO Foundation
For businesses that want a properly optimised site they can maintain or hand to a content team
⏱ Delivery: 4–6 weeks
- Full technical SEO audit and fixes
- On-page optimisation for all key pages
- Keyword research report (top 30–50 terms)
- Meta titles and descriptions rewritten site-wide
- Schema markup implementation
- Page speed improvements
- Content strategy roadmap for next 6 months
- Google Search Console & Analytics setup
- Handover training session
⭐ Most Impactful
SEO & Content Retainer
For businesses serious about building long-term organic traffic with an active partner every month
⏱ Monthly ongoing · Min. 3 months
- Everything in SEO Foundation (month one)
- Monthly keyword-targeted content (2–4 pieces)
- Ongoing on-page optimisation
- Monthly rankings and traffic report
- Competitor monitoring and gap tracking
- Technical health checks and fixes
- Content performance analysis and refresh
- Dedicated SEO strategist on WhatsApp
Pricing
Foundation projects from ₦120k. Retainers scoped to site size and content volume.
When Results Show
Technical fixes: 4–6 weeks. Rankings: 3–4 months. Significant traffic: 6–9 months.
What We Need
Website access, Google Search Console, and 30 minutes for a discovery call.
Industries Done
Logistics, legal, e-commerce, real estate, hospitality, professional services across Lagos.
Results
What consistent SEO actually delivers
On-Page + Technical SEO
+340%
Organic Traffic — 9 Months
Professional services firm, Victoria Island. Started with zero Google presence. Ranked for 14 target keywords in 6 months. Organic now accounts for 60% of all enquiries.
Professional Services · Victoria Island
Content Strategy Retainer
₦0
Ad Spend to Maintain Lead Volume
Logistics company spending ₦150k/month on Google Ads. After 8 months of SEO, organic replaced paid traffic on their top 6 keywords. Ad budget reallocated to expansion.
Logistics · Lagos
E-commerce SEO
+218%
Revenue From Organic Search
Consumer goods store. Product and category page optimisation, schema markup, and a content cluster strategy targeting buyer-intent keywords drove a 218% organic revenue increase over 12 months.
E-commerce · Lagos
What Clients Say
The proof is in the rankings
I didn't understand why our site wasn't ranking until Qrafteq showed us the audit. Page speed issues, broken internal links, wrong meta tags on every page. They fixed it all and within three months we were on page one for our main service in Lagos.
We were spending ₦200k per month on Google Ads. Qrafteq's SEO retainer has been replacing that traffic keyword by keyword. We're now down to ₦80k in ads and total lead volume is actually higher. The maths is undeniable.
FAQs
Common questions about SEO in Nigeria
Most clients see measurable organic traffic improvements within 3–4 months. Competitive Lagos keywords typically require 6–9 months for consistent first-page rankings. Technical and on-page fixes often show results faster — sometimes within 4–6 weeks in Google Search Console.
SEO is a compounding investment. Clients who commit to 6–12 months consistently outperform those who stop after 3.
On-page SEO covers the content and visible elements — headings, meta titles, meta descriptions, keyword placement, and internal linking. Technical SEO covers how Google crawls and indexes your site — page speed, mobile performance, schema markup, site architecture, and canonical tags. Both matter. Fixing one without the other leaves significant ranking potential unrealised.
Yes. Ads stop the moment you stop paying. SEO builds permanent organic visibility that compounds over time. The ideal strategy: run both in parallel. Use Ads for immediate leads while SEO builds in the background. As organic rankings grow, reduce your reliance on paid spend — lowering cost-per-lead significantly over time.
We scope every project individually. Cost depends on site size, keyword competition, whether you need content creation, and how aggressively you want to grow. Foundation projects start from ₦120,000. Monthly retainers are scoped per client. We'll give you a clear quote after reviewing your site — usually within 48 hours of your first consultation.
We write it. Content creation is included in our SEO retainer — we research the topics, write to rank, and optimise every piece before publication. For the foundation project, we provide a content strategy roadmap with briefs your team can execute, or we can produce the content for you at an additional scope.
No — and any agency that does is not being honest. Google's algorithm is constantly updated and rankings depend on factors outside any agency's complete control. What we guarantee: a transparent, methodology-driven approach that follows Google's own best practices, monthly reporting so you always see what's moving, and honest communication about realistic timelines.
Yes. SEO work is entirely remote — we need website access and Google Search Console access, and everything else is handled via WhatsApp, email, and monthly video calls. We work with clients across Nigeria and in the diaspora targeting the Nigerian market.
Start Growing Organically
Every month you wait is a month your competitors compound.
The businesses ranking on page one of Google in Lagos today started 6–12 months ago. SEO is the one marketing investment that gets cheaper per result over time. The best time to start is always earlier than you think.
Free SEO Audit
Let's see where your site stands today
We'll review your rankings, identify the biggest issues, and tell you exactly what a 6-month SEO strategy looks like for your business — at no charge.
Mon–Fri: 9:00 AM – 6:00 PM WAT
Saturday: 10:00 AM – 3:00 PM WAT
Audit delivered within 48 hours
Saturday: 10:00 AM – 3:00 PM WAT
Audit delivered within 48 hours