When to Start Running Ads for Your New Business in Nigeria: Complete 2025 Guide

The idea of when to start running ads for your new business is something that has given a lot of new businesses problems. Let’s say you’ve finally launched your new business in Nigeria and you’re getting some customers through referrals and organic reach. It’s normal to start wondering: “When should I start running ads?” But […]
Balancing SEO and PPC: Finding the Perfect Blend for Your Brand

As an SEO writer, you might have tried balancing SEO and PPC strategies at some point. If so, you may have also wondered, ‘Why am I not getting any traffic?’ You’re not alone—many businesses struggle with online visibility. Some rely solely on SEO, others on PPC, while a few blend both approaches in search of […]