We don't run ads.
We engineer growth.

We typically work with clients spending a minimum of ₦80,000–₦100,000 per month on ad spend (separate from management fees). Below this level, there isn't enough data or budget to test and optimise effectively.

The right budget depends on your industry, objective (leads vs sales vs awareness), and platform. We'll give you a specific recommendation in our first call — including what's realistic to expect at different budget levels.

Most campaigns generate early data within 7–14 days of launch. We typically see campaigns become meaningfully profitable within 60–90 days — after the initial learning phase and multiple rounds of optimisation.

Google Search tends to show results faster (high-intent traffic). Meta and TikTok often take longer as the algorithm learns your audience. We set honest expectations before we start — not promises we can't keep.

It depends on your business type and where your customers are. Google Search is best for service businesses where people actively search for what you offer. Meta (Facebook/Instagram) is best for visually-driven products, lifestyle brands, and local services. TikTok is increasingly powerful for consumer brands targeting under-35s. Pinterest suits home, fashion, food, and lifestyle products.

We'll audit your business and recommend where to start — and when to expand to a second channel.

We do both, depending on your package. We can direct creative strategy, write ad copy, and advise on visuals — and for clients with our BUILD package or creative retainers, we produce the creatives ourselves. For leaner packages, we work with what you provide and advise on what needs improving.

We always prefer to work inside your existing accounts — you own the data, the history, and the audiences. We request manager access, never take ownership. If you're starting from scratch, we'll set up new accounts under your business manager and ad accounts, so everything belongs to you from day one.

Every client gets weekly performance summaries covering spend, results, cost-per-result, and ROAS. Monthly deep-dive reports cover what we tested, what we learned, and what we're changing. You'll always know exactly what your money is doing.

We also set up conversion tracking before we launch — so every lead and sale is attributed correctly. No vanity metrics. No impressions-only reporting. We report on what actually moves your business.