Home · Paid Media
GROW
Make every campaign
a measured decision.
Paid advertising built around your offer, audience and business goal. Connect the ad, landing page, enquiry process and reporting before expanding your spend.
The campaign journey
- 01A relevant offer
Give the right audience a clear reason to act.
- 02A useful destination
Connect the advert to a page or enquiry flow that makes sense.
- 03A customer action
Define the enquiry, booking or purchase you want to measure.
- 04A better next decision
Review the evidence before expanding the spend.
Plan the whole journey, not just the advert.
Before the spend
Before you spend,
connect the basics.
An ad cannot solve every business problem. We review what happens before and after the click.
The offer
What are you selling, to whom, and why should they act now?
The destination
Can visitors understand the offer, enquire or buy comfortably on a phone?
The follow-through
Who responds to leads, how quickly, and how do we identify a qualified enquiry?
Channel planning
The right channels.
A focused plan.
Platform and format availability, account eligibility and audience fit are checked during scoping.
Google advertising
Reach people searching for relevant products and services, with other Google formats considered where appropriate.
- Search intent and keyword planning
- Ad copy and landing-page alignment
- Conversion measurement review
Facebook and Instagram
Test offers and creative with relevant audiences.
- Audience and creative planning
- Agreed campaign setup
- Testing and ongoing optimisation
Other paid channels
Consider YouTube, TikTok or Pinterest when the audience, available formats and budget justify them.
- Eligibility checked before commitment
- Channel-specific creative requirements
- Expansion based on evidence
Measurement and reporting
Understand performance with its limitations visible.
- Spend and cost per agreed result
- Lead quality or sales data where available
- Attribution limitations and next actions
Working scope
Clear scope.
Clear investment.
Start with a focused brief. We quote the work required for your accounts, creative and objectives.
Management and creative
Your proposal defines the campaign scope.
- Channels and campaign objectives
- Creative quantities and responsibilities
- Landing-page work and tracking setup
- Reporting and review schedule
Budget and engagement
Keep commercial expectations explicit.
- Ad spend is separate from management fees
- You approve budgets before launch
- Initial engagement: three months unless otherwise agreed
- Further work and cancellation terms stated in the agreement
The existing service starts conversations around ₦80,000+ monthly media spend. This is a planning threshold, not a promise that it will be sufficient for your market. We recommend a budget after reviewing the objective and costs. There is no guaranteed profitability deadline.
The process
Plan. Launch.
Learn. Improve.
Scope, responsibilities and review points are agreed before work starts.
01 · Review
Examine the offer, website, accounts and available performance history.
02 · Plan
Agree the channels, budget, creative scope and measures of success.
03 · Launch
Check tracking and the enquiry path, then launch approved campaigns.
04 · Learn
Review lead quality and results, test changes and agree the next allocation.
Common questions
Paid media
questions.
Straight answers to help you decide.
Do management fees include ad spend?
No. Media spend paid to the advertising platform is separate. Your proposal also identifies any production, software or landing-page costs.
Who owns the advertising accounts?
You do. We use appropriate manager or partner access. New accounts should be created under your business ownership.
How soon will I see results?
Ads can produce activity after launch, but reliable learning depends on spend, demand, conversion volume and sales follow-up. We do not promise sales or profitability by a fixed date.
Do you create the adverts?
Creative responsibilities, formats, quantities and revision rounds are agreed in your scope. We can work with suitable existing assets or scope new production.
Must I advertise on several platforms?
No. A focused single-channel test may be the better starting point. We expand when the evidence and resources justify it.
Plan your
next campaign.
Share your offer, destination page and proposed budget. We will help you identify what needs attention before committing to a campaign.
Replies Mon–Sat, Lagos time.