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Know your numbers.
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Six practical calculators for reviewing marketing and business performance. Enter your own figures, see the formula and use the result as a starting point for a better decision.
Featured · Free audit
Business Readiness
Audit.
Not sure where to focus first? Check your business in 16 quick questions.
Get your Business Readiness Score
See how your business performs across Foundation, Credibility, Demand and Systems, then get a clear START, BUILD or GROW recommendation.
16 questions · about 4 minutes · free · no sign-up required
Calculate
Work with
your own numbers.
Use the same currency and reporting period throughout each calculation. Results describe your inputs; they do not establish causation.
Your calculation
Formula
How to read it
Example values are illustrative, not client results.
Use the result
Understand what
the result means.
Compare like with like, and understand what is included before acting.
Keep periods consistent
Compare spend, customers and sales from the same period. Longer sales cycles may require cohort analysis.
Separate revenue from profit
ROAS measures revenue against ad spend. It does not account for product costs or all business expenses.
Check the underlying records
Use reliable sales and cost figures. Attribution and refunds can change the interpretation of campaign results.
Common questions
Using the
calculators.
Straight answers to help you decide.
Are these calculators free?
Yes. You can use the calculators on this page without creating an account.
Are my numbers sent to Qrafteq?
The calculator code performs the arithmetic in your browser and does not submit or store the values. The website’s general privacy policy still applies.
Does a high ROAS mean the business is profitable?
Not necessarily. ROAS compares attributed revenue with ad spend. Product costs, management fees, overheads and other expenses also affect profit.
Can Qrafteq build a calculator for my website?
Yes. We can scope a calculator, estimator or assessment tool around your business rules and customer journey.
Need a tool
for your business?
We can scope a calculator, quote builder or assessment around your service. Tell us what your customers need to work out and how the result should help them take the next step.
Replies Mon–Sat, Lagos time.