Stop paying for
every visitor. Earn them.
Paid ads stop the moment you stop paying. SEO builds a compounding asset — organic rankings that send you qualified traffic every day, whether or not you're running a campaign. We build that asset for Nigerian businesses ready to grow without burning budget indefinitely.
visible results
the top 5 results
outbound only
you stop paying
Every SEO situation is different. Which is yours?
Three different starting points. Three different approaches. Find your scenario and see exactly what we'd do about it.
You have a website but nobody finds it on Google
The site looks good, but it's invisible in search. Competitors are on page one and you're on page four — or not appearing at all for the keywords your customers actually use.
You run ads but want to reduce that dependency
Google Ads are working but cost-per-lead keeps rising. You know you're renting traffic. You want a strategy that builds long-term visibility so you can scale back ad spend without losing leads.
You have an e-commerce store and product pages aren't ranking
Your products aren't showing up when people search for them. You're losing sales to competitors who rank for the exact product and category keywords your customers type every day.
Three pillars. One compounding result.
Most agencies do one. We treat all three as interdependent — because fixing one while ignoring the others leaves results on the table.
Technical SEO
The foundation everything sits on. If Google can't properly crawl, render, and index your site, no amount of content or on-page work will move your rankings. We fix the infrastructure first.
- Core Web Vitals — page speed, LCP, CLS, FID
- Mobile performance and responsive audit
- Crawlability — robots.txt, sitemap, indexation
- Schema markup — business, product, article, FAQ
- HTTPS, canonical tags, redirect chains
- Site architecture and URL structure
- Duplicate content identification and resolution
On-Page SEO
Every page is a ranking opportunity. We research the exact keywords your customers use, then optimise every element of your pages to align with how Google evaluates and ranks content.
- Keyword research — search intent, volume, competition
- Title tags and meta descriptions across all pages
- Heading structure (H1–H4) and keyword placement
- Internal linking architecture
- Image alt text and file optimisation
- Page-level content audit and improvement
- Featured snippet and People Also Ask targeting
Content Strategy
Content is what Google actually ranks. We research what your customers search at every stage of the buying journey, then create content that answers those questions — and ranks for them.
- Content gap analysis vs competitors
- Blog post strategy — topics, frequency, format
- Landing page copywriting for target keywords
- Service and location page optimisation
- Pillar page and topic cluster architecture
- Content calendar and editorial planning
- Performance tracking — rankings, traffic, conversions
Why SEO is the smartest long-term investment in your marketing
| Google Ads | SEO | |
|---|---|---|
| When you stop | Traffic drops to zero | Continues indefinitely |
| Cost over time | Rises as competition grows | Decreases per visitor |
| First results | Immediate | 3–6 months, then compounds |
| Trust signals | Labelled "Sponsored" — skipped | Organic — higher CTR |
| Asset built | None — renting traffic | Permanent owned visibility |
| Best for | Immediate lead generation | Sustainable long-term growth |
The smart move: run both in parallel. Ads while SEO builds. Reduce ad spend as organic rankings kick in.
Position one isn't luck. It's engineered.
We target the exact phrases your customers type at the moment they're ready to buy — matching page content precisely to that search intent.
Heading hierarchy, word count, semantic keyword coverage, internal links, and schema — all aligned with what Google's algorithm uses to rank.
Fast load, clean mobile, no crawl errors, proper canonicals — the technical layer Google checks before it even evaluates your content quality.
A well-optimised page keeps ranking and improving over time. One piece of content done right can bring leads for years without additional spend.
Position 1 alone captures 28% of all clicks.
From audit to first-page rankings
SEO Audit
Full technical and on-page audit. Every issue holding your site back — crawl errors, speed problems, keyword gaps, and content opportunities identified.
Strategy
Keyword research, competitor analysis, content gap mapping, and a 6-month roadmap with projected traffic milestones.
Technical Fixes
Schema markup, page speed, mobile performance, crawlability — all resolved before content work begins. Foundation first.
On-Page Optimisation
Every priority page optimised — titles, metas, headings, content structure, internal links aligned to target keywords.
Content & Growth
Monthly content targeting new keyword opportunities. Blog posts, landing pages, FAQs — each designed to rank and convert.
Project or retainer — built around your situation
Some businesses need a one-time foundation fix. Others need an ongoing partner pushing rankings month after month. We offer both — and we'll tell you which you actually need after the audit.
SEO Foundation
For businesses that want a properly optimised site they can maintain or hand to a content team
- Full technical SEO audit and fixes
- On-page optimisation for all key pages
- Keyword research report (top 30–50 terms)
- Meta titles and descriptions rewritten site-wide
- Schema markup implementation
- Page speed improvements
- Content strategy roadmap for next 6 months
- Google Search Console & Analytics setup
- Handover training session
SEO & Content Retainer
For businesses serious about building long-term organic traffic with an active partner every month
- Everything in SEO Foundation (month one)
- Monthly keyword-targeted content (2–4 pieces)
- Ongoing on-page optimisation
- Monthly rankings and traffic report
- Competitor monitoring and gap tracking
- Technical health checks and fixes
- Content performance analysis and refresh
- Dedicated SEO strategist on WhatsApp
What consistent SEO actually delivers
Numbers from real Nigerian businesses — not projections or made-up case studies.
Professional services firm. Started with zero Google presence. Ranked for 14 target keywords in 6 months. Organic now accounts for 60% of all enquiries.
Logistics company spending ₦150k/month on Google Ads. After 8 months of SEO, organic replaced paid traffic on their top 6 keywords. Budget reallocated to expansion.
Consumer goods store. Product and category page optimisation, schema markup, and a content cluster strategy targeting buyer-intent keywords drove a 218% organic revenue increase over 12 months.
The proof is in the rankings
Before Qrafteq, our website had been live for two years and we'd never appeared on the first page for anything. Six months in, we rank for eleven of our target keywords. Leads are coming in without paying for every click.
I didn't understand why our site wasn't ranking until Qrafteq showed us the audit. Page speed issues, broken internal links, wrong meta tags on every page. They fixed it all and within three months we were on page one for our main service.
We were spending ₦200k per month on Google Ads. Qrafteq's SEO retainer has been replacing that traffic keyword by keyword. We're now down to ₦80k in ads and total lead volume is actually higher. The maths is undeniable.
Common questions about SEO in Nigeria
Most clients see measurable organic traffic improvements within 3–4 months. Competitive keywords typically require 6–9 months for consistent first-page rankings. Technical and on-page fixes often show results faster — sometimes within 4–6 weeks in Google Search Console.
SEO is a compounding investment. Clients who commit to 6–12 months consistently outperform those who stop after 3.
On-page SEO covers the content and visible elements — headings, meta titles, meta descriptions, keyword placement, and internal linking. Technical SEO covers how Google crawls and indexes your site — page speed, mobile performance, schema markup, site architecture, and canonical tags. Both matter. Fixing one without the other leaves significant ranking potential unrealised.
Yes. Ads stop the moment you stop paying. SEO builds permanent organic visibility that compounds over time. The ideal strategy: run both in parallel. Use Ads for immediate leads while SEO builds in the background. As organic rankings grow, reduce your reliance on paid spend — lowering cost-per-lead significantly over time.
We scope every project individually. Foundation projects start from ₦120,000. Monthly retainers are scoped per client based on site size, keyword competition, and content volume needed. We'll give you a clear quote after reviewing your site — usually within 48 hours of your first consultation.
We write it. Content creation is included in our SEO retainer — we research the topics, write to rank, and optimise every piece before publication. For the foundation project, we provide a content strategy roadmap with briefs your team can execute, or we can produce the content for you at an additional scope.
No — and any agency that does is not being honest. Google's algorithm is constantly updated and rankings depend on factors outside any agency's complete control. What we guarantee: a transparent, methodology-driven approach that follows Google's own best practices, monthly reporting so you always see what's moving, and honest communication about realistic timelines.
Yes. SEO work is entirely remote — we need website access and Google Search Console access, and everything else is handled via WhatsApp, email, and monthly video calls. We work with clients across Nigeria and in the diaspora targeting the Nigerian market.
Every month you wait is a month your competitors compound.
The businesses ranking on page one in Nigeria today started 6–12 months ago. SEO is the one marketing investment that gets cheaper per result over time. The best time to start is always earlier than you think.
Let's see where your site stands today
We'll review your rankings, identify the biggest issues, and tell you exactly what a 6-month SEO strategy looks like for your business — at no charge.
Saturday: 10:00 AM – 3:00 PM WAT
Audit delivered within 48 hours