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Success storyWebsite revampLuxury gifting

Rebuilt without
missing an order.

The Hamper Shop curates luxury hampers and gift packaging in Lagos. Its old website was working against it, but orders were still coming in every day. So we rebuilt the whole store on a private copy and switched over without taking it offline.

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Client: The Hamper Shop, Lagos
Sells: Luxury hampers, gift boxes and corporate gifts
Buyers: Individuals, companies ordering in bulk, and gift buyers abroad
What we did: Website revamp · Catalogue restructure · Product pages · Delivery rules · Tracking handover

The Hamper Shop homepage after the revamp

The business

Two businesses,
one shop window.

The Hamper Shop has been curating gifts in Lagos since 2018. Under one roof it runs two trades: finished hampers for birthdays, holidays and corporate thank-yous, and the boxes, trunks and ribbons people buy to put together their own.

Its buyers are just as mixed. Someone in Lagos buying for a partner, a company ordering fifty hampers for clients, a son in London sending something home to his mother. Each one needs a different route into the shop.

The old website, built by another agency, treated them all the same, and it showed. But it was also taking real orders every day, so switching it off for a rebuild was never an option.

Before and after

Same shop.
Different store.

The same business on the same address, before and after the revamp.

Before

A seasonal banner left up long after the season ended
“Download catalog” as the main button, sending buyers to a file instead of the shop
A short menu with no way to shop by budget, recipient or category
Links to a shop page that returned “page not found”

After

One clear promise and a “Shop hampers” button
Four clear categories: Hampers, Boxes and Ribbons, Gift Items, Corporate Gifts
Shop by occasion, by who it’s for, or by budget
Every old link redirected, so nothing a customer saved goes dead

The hard part

Three problems to solve.

None of them were about colours and fonts.

A live store can’t go dark

Orders were coming in every day. Every change had to be built and tested on a private copy first, then switched over with a way back.

Too many ways in

Nearly 200 products sat across a dozen overlapping categories. Shoppers couldn’t tell a finished hamper from an empty gift box.

A hamper is bought for what’s inside

The contents decide the sale, but product pages hid them in tabs. Buyers had to dig to see what they were paying for.

What shoppers see

A store built
for gift buyers.

Every change gives a different kind of buyer a quicker route to the right gift.

A Hamper Shop product page on a phone, with the hamper contents listed under the title

Four clear doorsHampers, Boxes and Ribbons, Gift Items and Corporate Gifts. A shopper knows in one look which part of the shop is for them.Clarity

Occasion, person, budgetChristmas to Eid, for him or for her, under ₦50,000 to ₦350,000 and above. Three ways to narrow a big catalogue fast.Clarity

What’s inside, up frontEach hamper’s contents sit right under its name, not hidden in a tab. Buyers see exactly what the recipient will open.Confidence

Filters that workFilter the full collection by category, price or what’s on sale, then sort by price or popularity.Clarity

Naira, dollars, poundsA currency switcher across the site, so gift buyers abroad see prices in their own money before they pay.Abroad

Save, peek, then buyA wishlist, a quick view on product cards, and a bag that slides in without leaving the page.Ease

A person on WhatsApp“Need help choosing?” on every product opens WhatsApp with the product name already typed in.Confidence

A door for companiesCorporate gifts get their own section and a bulk-order route, instead of being lost among birthday hampers.Corporate

Audit

Every product and category checked, and the catalogue cut down to four clear categories the owner approved.

Private copy

The new store built on a staging copy, so customers kept shopping the old one undisturbed.

Product pages

Rebuilt as a new template, with the old one kept intact as a one-step way back.

Switch over

New pages switched on, old links redirected, checkout tested with real products.

Inside the store

The pages that
do the selling.

The homepage gets attention. These two pages close the sale.

The Hamper Shop full collection page with filters — **The full collection**Filters for category, price and sale items, with WhatsApp help beside them.

A Hamper Shop product page showing hamper contents, price and add to cart — **The product page**Contents under the title, delivery and packaging promises, and a person to ask.

Behind the scenes

The work most
designers skip.

The parts a visitor never sees, but the business feels every day.

Free delivery, the right way

₦300,000 on one item, not a full cart.

The owner’s rule is simple: free delivery when a single hamper or package costs ₦300,000 or more. A cart of small items that happens to add up to the same amount doesn’t qualify.

Out of the box, the store can’t do that. It only checks the cart total. So we added the rule ourselves, and the site now says it plainly at the top of every page.

One item at ₦300,000+Delivery is free
Several smaller itemsDelivery is charged, even if the total passes ₦300,000
Shown before checkoutThe rule is on every page, so nobody is surprised at payment

LINKS

Nothing left broken

Old category and shop addresses redirect to their new homes, so saved links, ads and Google results still land on the right page.

SAFE

A way back, always

The old product page template is kept intact. If anything had gone wrong, switching back was one step, with no lost orders.

HANDOVER

A report the ads team can use

What’s tracked, which goals count as conversions, and how GTM, GA4 and Google Ads link together, written up and walked through with the shop’s team.

₦ $ £

Prices that stay true

Currency conversion built in, without a heavy plugin, so prices in dollars and pounds follow the naira price automatically.

Ready for ads

Every naira of ad spend, counted.

Ads only pay off when the site records what they bring in, and loads fast enough for visitors to stay. The store wasn’t ready for that: its tracking needed fixing, errors in the browser console were getting in the way of scripts that should run, and heavy product photos slowed every page.

So we fixed the foundations before a single campaign ran.

Tracking fixedGoogle Tag Manager and GA4 set up and tested, so every visit and sale is recorded once
Ready for Google AdsAds linked and conversion goals lined up for the shop’s ads team to run campaigns from
Clean consoleBrowser errors cleared, so tracking and shop features run as they should
Lighter imagesPhotos compressed to modern formats and loaded as needed, so pages open fast on mobile data

Where it stands

Live, and handed over.

The new store is live and taking orders. Tracking is in the hands of the shop’s ads team, and we’ll add results here as their campaigns run.

LiveNew store switched on with no downtime

ClearFour categories in place of a dozen

Handed overGTM and GA4 passed to the shop’s ads team

NextCampaign results, published here when they’re in

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Rebuilt withoutmissing an order.

Two businesses,one shop window.

Same shop.Different store.