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Success storyWebsite redesignTravel & visas

A visa agency
that looks approved.

Bowagate Travels helps Nigerians get UK, Canada, Schengen, US and Dubai visas. Its first website was a templated WordPress page on a subdomain, put up to capture leads, and it didn’t. In three weeks we replaced it with a premium site on its own domain, with a page for every service and destination.

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Client: Bowagate Travels, Lagos
Does: Visa processing, flight tickets, hotel reservations and travel insurance
Customers: Nigerians travelling, studying and working in 55+ countries
What we did: Website redesign · Visa pages · SEO · Lead forms

Bowagate Travels visa destinations page, designed by Qrafteq

The business

A trusted agency,
a stopgap website.

Bowagate Travels has helped Nigerians travel for more than seven years. It handles visa applications for over 55 countries, along with flight tickets, hotel reservations and travel insurance, and has won more than 5,000 visas with a 98% approval rate.

Its first website was a quick fix: a templated WordPress site on travels.bowagateglobal.com, put up to catch leads while the team focused on clients. It looked like many other templates, lived on another company’s address, and the leads never really came.

The brief was to make the agency look as premium online as its record deserves, and to turn visitors into applications.

Before and after

Same agency.
A far better first impression.

The old site is gone, so here is what changed for applicants, in words.

Before

A generic template that looked like many others
Hosted on a subdomain, not its own address
Little detail on destinations, documents or steps
A lead form that rarely brought in leads

After

A premium design made for Bowagate Travels alone
Its own domain: bowagatetravels.com
A dedicated page for each major visa destination
A free eligibility check and WhatsApp on every page

The hard part

Three problems to solve.

None of them were about colours and fonts.

Trust before the first click

Visa applicants are wary, and agencies vary widely. The site had to earn trust quickly, with real figures, client stories and plain answers.

Dozens of destinations, one clear path

The UK, US, Canada, Schengen countries, Dubai, Australia, China, Qatar and more each needed a page, without burying visitors in menus.

Refused before

Many visitors arrive after a refusal. They needed their own route that explains what can be fixed, not a generic contact form.

What applicants see

A site built
for visa applicants.

Every section answers a question applicants ask before they trust an agency.

The numbers up front98% approval, 5,000+ visas, 55+ countries and 7+ years, right at the top of the homepage.Trust

A free eligibility checkPick a destination, travel date and WhatsApp number, and the team follows up.Ease

A page per destinationUK, US, Canada, Schengen, Dubai, Australia, China, Qatar, African eVisas and more, each with its own page.Clarity

Help after a refusalA section for applicants refused before, built around one promise: “Refused before? We fix that.”Confidence

How to apply, step by stepThe process of applying for a visa from Nigeria, laid out in plain steps.Clarity

Client storiesApprovals from real clients, shown where applicants make up their minds.Trust

More than visasFlight tickets, hotel reservations and travel insurance, each with a page of its own.Reach

WhatsApp, one tap awayA chat button on every page for applicants who would rather talk to a person.Ease

Audit

What the old site did, and why visitors left without getting in touch.

Structure

Services and destinations mapped into one clear menu, with a page each.

Build

The premium design, visa pages, eligibility check, SEO and tracking built and written.

Launch

Live on its own domain within three weeks, tested on phones and desktop.

Behind the scenes

The work most
designers skip.

The parts a visitor never sees, but the agency feels every day.

Search first

Found by people searching for visas.

Applicants start on Google, with searches like “visa processing in Lagos” or “UK visa from Nigeria”. A template on a subdomain had little chance of showing up.

So we built for search from day one. Its own domain, a page for each destination with a clear title and description, and a travel updates section to keep the site fresh.

Its own domainbowagatetravels.com, a name the agency owns and builds on
Destination pagesOne page per visa, written for the searches applicants use
Travel updatesNews and guides that keep bringing visitors back

SEO

The right page for the right search

Titles, descriptions and structure set for every service and destination page.

FORMS

Every enquiry lands

Eligibility checks go straight to the team, with WhatsApp for applicants who prefer to chat.

ACCESS

Easier for everyone to use

Accessibility tools built in, so more visitors can read and use the site comfortably.

TRACKING

Know what works

Google Analytics and Site Kit set up, so the team can see which pages bring in applications.

Where it stands

Live, and bringing
in applications.

The new site went live within three weeks and brings in steady enquiries through the eligibility check and WhatsApp. It keeps growing with the agency: more than 25 new visa pages were added in October 2026.

LiveRedesigned and launched within three weeks

Own domainbowagatetravels.com, in place of a subdomain

EnquiriesSteady, through the eligibility check and WhatsApp

GrowingNew visa pages added as demand grows

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Your business, but
easier to choose?

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A visa agencythat looks approved.

A trusted agency,a stopgap website.

Same agency.A far better first impression.